by ScamperBranding - 27/07/2009
Following on from our recent post on the best green brand names, we thought it would be interesting to do the same for the best fair trade brand names. There is an interesting contrast between green brands and fair trade brands, because although the fair trade market has grown massively in recent years, many fair trade products are unbranded commodities such as bananas and oranges, or are simply ethical products within a conventional brand’s range. The development of dedicated fair trade brands is really in its infancy, but there are a handful of really good brand names, so here’s our top 10:
1. Divine Chocolate – the name brilliantly positions the brand as a premium chocolate, while discreetly promoting their ethical practices.
2. Clean Slate – the brand name for this ethical school uniform company is so obviously it so good, it just had to be done.
3. Traid – what better name, could there be to communicating the principle of aid through trade. And its an anagram of ‘Textile Recycling for International Aid and Development’. Genius!
4. No Sweat – the hip, catchy name, for even if this was a non-ethical fashion brand, but the company said trade principles give it a whole new meaning. It would have been even better if they were selling sports clothing.
5. Shared Interest – a great brand name for an ethical investment organisation, which does exactly what it suggests.
6. Cafe Direct – descriptive yet distinctive, cafe direct has grown to become a major copy.
7. People Tree – soft and quirky, it are suggestions of its position as an ethical fashion brand, without being too in-your-face.
8. Wombat - wombat is a fashion brand that isn’t defined by its ethics. With this catchy name fitting perfectly with their relaxed Aussie style, they could well go on to rival big names like Fat Face and White Stuff.
9. Pants to Poverty – there’s no misunderstanding about what this brand does. It’s a great name to targeting ethical consumers, there is unlikely to ever break into the mainstream.
10. Albert and I – unusual and intriguing, the name is just the beginning of the story for this ethical and organic fashion brand.
We would love to hear your favourite fair trade brand names, or if you need some help finding the right name for your fair trade brand then take a look at our brand naming services and give us a call on 0845 8624442.
Rose
1 year ago
What about Only Fair – they ONLY sell fair trade products! Great site
ScamperBranding
1 year ago
Hi Rose,
Thanks for your comment. Only Fair is a really good brand name too. They also have a really striking logo design.
Patrick Dodd
1 year ago
Hi,
We are honoured to make your top 10! Can you check the description you’ve written for Shared Interest, as Im not sure ‘Fred’ was intended.
Thanks again for your support.
Patrick Dodd, Marketing Manager
ScamperBranding
1 year ago
Hi Patrick,
Thanks for pointing that out. It was supposed to say ‘for an’, which it does now.
I blame Dragon9 voice software. At least it didn’t say anything rude.
David Parker
1 year ago
Many of these excellent fairtrade names were chosen without the help of a brand consultant.
ScamperBranding
1 year ago
Of course, you don’t have to be a brand consultant to come up with a good brand name. Equally though, there are a lot of really bad fair trade brand names that were also chosen without the help of a brand consultant.
Halle Butvin
6 months ago
Would love to see One Mango Tree on that list – http://www.onemangotree.com. We’re a successful fair trade brand in the US and would LOVE to see our products sold in Europe.
ScamperBranding
6 months ago
One Mango Tree is a lovely name, would you be able to quickly summarise why its named so? Just curious.