Your Brand Name is the single most important element of your brand design, so whether you’re launching a new business, product or service, you need to ensure that you find the right name.
Brand Naming Services
Scamper’s brand naming experts will help you create and select the perfect name for your brand. A good brand name should become your brand’s most valuable asset, so we use a comprehensive brand naming process to maximize value for your business.
The brand naming process involves
- Creation of a strategic brief
- Analysis of competing bran names
- Idea generation
- Strategic filtering
The filtering criteria for brand naming include factors such as uniqueness, ease of pronunciation and spelling, cultural implications, trademarking potential and web domain availability. The outcome is the creation of a brand name that ticks all the right boxes for both you and your customers.
SEO Brand Naming
A unique aspect of Scamper’s brand naming is our focus on Search Engine Optimisation (SEO). With the Internet constantly growing in importance to the business environment, new brand names need to be created as an integral part of the web marketing strategy. With a team combining brand naming and SEO experts, Scamper can ensure that your brand name and domain name maximise your impact both on and offline.
International Brand Naming
If you’re creating an international brand then its essential that you assess the linguistic and cultural implication of potential brand names in the countries that you plan to operate. A name that’s perfect in one language could be difficult to pronounce or have unintended meanings and connotations in other countries. Scamper’s international brand naming and evaluation service uses native language speakers to ensure that your brand name sends out all the right messages.
Slogan Creation
Slogans and taglines are often an effective way of communicating key marketing messages that are not conveyed directly through the brand name. Our brand naming process assesses whether or not your brand needs a slogan, and if so, what are the messages that need to be communicated. We then use our brand naming process to generate creative ideas and filter them against key strategic criteria.
Get the Perfect Brand Name
If you’re committed to creating the perfect brand name for your company, product or service, contact us now to find out how our Brand Naming services could help you grow your business.
Find out more about Scamper’s other services including Custom Logo Design, Graphic Design Services, SEO Web Design and SEO Services UK.