Yoghurt on a Mission - 10/07/2007

A new brand of organic yoghurt has recently hit supermarket shelves in the UK. The McCracken family farm in Northern Ireland has developed a quirky and fun brand for their organic yoghurt called Stony (not to be confused with Stonyfield Farm, the US based organic yoghurt company). Featuring a family of Stonies with the slogan 'Yoghurt on a Mission' the brand is a clever attempt to stand [...]

Renault Eco 2 good to be true? - 10/07/2007

Amid rising concerns about climate change, car manufacturers are starting to jump on the green bandwagon and promote their environmental credentials. Notably Renault recently launched its Eco 2 brand, which is applied to its more efficient cars and means that they: • Have CO2 emissions of less than 140g/km • Are produced in an ISO14001 certified factory • Are 95% recyclable Its true [...]

LeMans 24hour Cycle Challenge - 05/07/2007

Tom Greenwood, Scamper co-founder and Brand Strategist is taking part in the LeMans 24hour Cycle Challenge in September and will be cycling 170miles from Leatherhead, Surrey to LeMans, France to raise money for SeeAbility. To find out more and to donate to the sponsorship fund, visit: http://www.justgiving.com/tomgreenwood This blog is supported by Scamper - The pioneers in [...]

Could logo controversy be good for the Games? - 07/06/2007

The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website. The popularity of the new design is universally low, with the ‘scrap the logo’ petition closed after receiving nearly 50,000 votes for fear that it might damage the reputation of the games, and a CNN poll [...]

New London 2012 Olympic Brand - 05/06/2007

This week saw the announcement of the new London 2012 Olympic brand. The brand vision has taken on the true spirit of the Olympic games, which is to bring people together and inspire people to push boundaries and fulfill their potential. As London 2012 Olympic Chair Sebastian Coe stated, "London 2012 will be everyone’s games". This is a strong and appropriate vision for the games and the new [...]