10 Best Green Brand Names - 22/07/2009

We often say that green brands need to be great brands in their own right and should steer away from clichéd green marketing messages, so we thought this month it would be great to give you some examples of the best green brand names to give you a bit of inspiration. These are our top 10 green brand names: 1. Nudie Jeans - the trendy organic jeans brand name is bang on target. Amazing [...]

Brand Design Competition for EU Design Students - 01/05/2009

The EU is looking for a fresh new logo for organic products. If you are a young artist or designer, enter this logo competition and send them your creation. Your logo could be on organic products in all 27 Member States, and the winner will receive 6,000 euro!! The competition is organised by the European [...]

Can Ethical Fashion Brands Compete in the Mainstream? - 30/04/2009

For those who believe that ethical business is a crucial element in tackling the fashion industry's social and environmental problems, the question of whether ethical fashion brands can ever compete in the mainstream is a critical one.  It is however, also a very murky area. On the surface, the answer is simple.  Ethical fashion brands can never compete with larger mainstream brands for the [...]

Top 10 Organic Cotton Brands - 24/04/2009

The 2008 Organic Cotton Report has been published by Organic Exchange and shows the worldwide organic cotton market to be growing by at least 40% per year across all sectors, including women's clothing, men's clothing, children's/teen clothing and organic cotton sheets and towels. The number of companies entering the market is growing with over 1200 small and medium-sized brands already in the [...]

Personal Branding for Politicians - 22/04/2009

After seeing the Obama phenomenon sweep the world and change the reputation of the USA almost overnight, we’re wondering who could possibly lead Britain forward at the next general election. Politician are famous for their personal branding efforts, always trying to show that they are normal, down to earth people, yet somehow never really convincing anyone.  Tony Blair’s guitar, William [...]