Organic Products Packaging Design - 07/04/2009

On our recent journey through central Europe, we've found it interesting to observe the variety of packaging design for organic products. As in the UK, it is very common for many products to be packaged like their non-organic equivalents but with more prominent use of the colour green and Organic or Bio written in large font. Some do however take a more creative approach. Below are a couple [...]

Brand Strategy - 03/04/2009

Brand strategy is the core of any successful brand, and therefore the core of your business success.  You need a focussed, strategic vision to drive your business forward, and act as a framework to ensure that all of your operations and marketing activities work efficiently and effectively together. We're passionate about the importance of brand strategy and consider it essential for any new [...]

What is Ethical Business? - 23/02/2009

There is a lot of talk these days about ethical business, but what does it really mean?  Are ethical businesses somehow fundamentally different from normal businesses?  Do they need to meet certain standards or acquire specific certifications?  Is it all about being environmentally friendly or giving away money to charity?  Is it just for small businesses or can a multinational company be [...]

Organic Skin Care Raw Gaia Awarded - 23/02/2009

Organic skin care company Raw Gaia announces that it has been nominated for the Vegan Environmental Awards 2009, from among many hundreds of companies. In its third year running, the Vegan Environmental Awards recognize the best vegan products, people, projects, publications and organisations. The winners are chosen on the basis of thousands of votes cast by the public, who can vote online [...]

Nouvelle losing out in Green Marketing race - 23/02/2009

For a while now we've been following the progress of the recycled toilet tissue brand Nouvelle.  Nouvelle has succeeded over the past few years in becoming a fairly mainstream brand of toilet tissue and is available in most major supermarkets in the UK.  A key aspect of their success has been the fact that although a green brand, they had to a large extent focused their marketing at a [...]