Add your voice to thousands of others calling for strong law on climate change
The website (Big Ask) is made user friendly which is an added advantage. If a member signing up for big ask is camera shy, he can send out a letter to the MP and complete his pledge. The short videos are interesting, backed up by celebrities.
The brand 'The Big Ask' displays a clear intention of calling for help [...]
According to the Sunday Herald, the number of complaints about green advertising has almost tripled in 2007 compared to 2006. Big brands are jumping on the green bandwagon trying to profit from the surge in interest on environmental issues.
The complaints upheld in the last few months include one about a Lexus SUV advert claiming that it had "low emissions" and "zero guilt". Lexus, the [...]
We recently came across an excellent example of how businesses can erode their brand value chasing short-term profits.
Abel is Queensland’s low cost car rental company, promising great value and exceptional customer service. And they do a fairly good job at delivering their promise. On one condition - That you bring the car exactly as it was when you rented it.
When we returned our rental car [...]
The aviation industry is often criticised for its contribution to global warming. Increasingly low airfares encourage more air travel for both holidays and business. Concerned travelers are now taking action by offsetting their own carbon emissions through companies like Climate Care. But many are now asking whether the airlines themselves should take responsibility for their emissions rather [...]
Tom Greenwood, Scamper co-founder and Brand Strategist is taking part in the LeMans 24hour Cycle Challenge in September and will be cycling 170miles from Leatherhead, Surrey to LeMans, France to raise money for SeeAbility. To find out more and to donate to the sponsorship fund, visit:
http://www.justgiving.com/tomgreenwood
This blog is supported by Scamper - The pioneers in [...]
