Tips & Tricks Tips for small businesses, to help them make the most of their brands

Simple, stylish e-mail marketing - 20/01/2009

Simple, stylish e-mail marketing Our friends at Make Hay are offering their own e-mail newsletter system called Make Mail.  It's extremely easy to use and costs just a small fee each time you send out a newsletter, with no hidden or monthly fees. It’s ideal for small businesses, and with custom HTML templates you can set it up to perfectly align with your brand identity. Visit www.makemail.co.uk for more [...]

Under the Thumb - 15/12/2008

Under the Thumb We've recently worked with a number of companies keen to implement the visual identity of their brand, but who do not have the original artwork of their own visual brand identity, including their own logo. Having invested considerable time and money developing their identity, they are unable to make the most of it because the agency they worked with refuses to give them the required files in [...]

Low-Cost Web Design - 15/12/2008

Low-Cost Web Design We were recently asked by Youth for Fair Trade to advise on the best way to build a website with high level of functionality, including a content management system (CMS), if you're on a small budget and a fully custom-built website is out of your reach. This encouraged us to take a fresh look at the way that websites are normally designed, and it became apparent that there was a huge gap [...]

Panda Case Study - 30/09/2008

Our partners at Rapid Apps Group came across Panda Blinds on UK Business Forum. The owner of the company had spent a lot of time trying to build a website for his own company that sells blinds. There were a lot of comments on the site, some more helpful than others, but the problem with asking for opinions from a group of experts when you're relatively new to web development is that the answers [...]

Website Terms and Conditions - 30/09/2008

A number of people have asked us recently, whether they need to have terms and conditions on their e-commerce website. The short answer is yes. It ensures that there is a clear agreement in place between you and your customers that protects both parties in the event of a dispute. Most customers will be unaffected by terms and conditions, but it is important to make sure that everybody knows [...]