Green Business Brands Video Presentation - 19/11/2007

The first in our series of video presentations is now available to view here, giving an overview of the issues to consider when developing brands for green businesses. This blog is supported by Scamper - The pioneers in Sustainable Brand [...]

Green Business Brands - 19/11/2007

Here you can watch our short introduction to some of the basic principles of green brands and green [...]

Live the Brand - 11/11/2007

I saw this today and thought that it really nicely summed up the importance of living up to your brand as explained in my previous post (actions speak louder than words). I think it speaks for itself. This blog is supported by Scamper - The pioneers in Sustainable Brand [...]

Actions speak louder than Words - 19/10/2007

I've noticed recently that there have been a lot of companies making claims about their businesses, products and services that they cannot substantiate, particularly when it comes to environmental credentials. Here's a bit of quick advice for anyone thinking of jumping on the bandwagon. People like to hear interesting stories - sometimes good, and sometimes bad. So if you're doing something [...]

Could logo controversy be good for the Games? - 07/06/2007

The saga over the new London 2012 Olympic brand continues with media attention over the controversy spreading worldwide and generating over 1 million visitors to the London 2012 website. The popularity of the new design is universally low, with the ‘scrap the logo’ petition closed after receiving nearly 50,000 votes for fear that it might damage the reputation of the games, and a CNN poll [...]