In an increasing global economy and multi-cultural marketplace, it is important to ensure that your brand name and slogan convey all of the right messages to your target market.

Linguistic and Cultural Evaluation

Our linguistic and cultural evaluation service strategically analyses your brand name and slogan to assess its suitability within your intended markets.  We use native language speakers and linguistic experts to gain tangible data on the strength of your brand amongst different linguistic and cultural groups

Linguistic and Cultural Evaluation assesses factors such as:

• Ease of pronunciation (including how it sounds in each language)
• Implied brand position in different markets
• Similarities to other words and phrases in each language
• Alternative meanings
• Desirable or undesirable cultural connotations
• Emotional reactions from different cultural groups

If you’re developing a brand for international markets or even a brand that needs to appeal to multiple ethnic groups within your home country, linguistic and cultural evaluation is a small but essential investment in your brand success.

Find out more about Scamper’s Brand Naming Services.